As a writer, you are a brand. Figure out how to market yourself. Building awareness early keeps you motivated as friends and followers watch your progress.
☐ Build a Website
Establish your author website early — even a simple one. This is where readers will find you. Include a bio, your book(s), and a way to contact you. You're looking at a great example right now.
☐ Put Your Book on the Website
Add a page for your book — cover image, synopsis, retailer links. Even before it's published, you can tease it. Build anticipation.
☐ Update Book Progress
Share progress updates. Show what phase you're in. Readers and friends love to follow along — and it keeps you accountable.
☐ Start a Blog
Write regularly about your writing process, interests, and anything else your target audience would enjoy. Consistent content builds a readership before your book even launches. See my blog for an example.
☐ Collect a Mailing List
Start collecting email addresses from day one. Offer something in return — a free short story, a poem, early access. Your mailing list is your most direct channel to readers and is worth more than social media followers. See my signup page for inspiration.